Awards Preview: Most Effective Mobile or Responsive Site

By David Murphy

Effective Mobile Marketing Awards Trophies pic

The 2014 Effective Mobile Marketing Awards Ceremony takes place just over a month from now on 27 November in London. Every day between now and then, we’ll be previewing the finalists in each of the 26 categories, starting today with the Most Effective Mobile or Responsive Site. There are five contenders in this category, let’s take a closer look at each.

Folk – Finisterre Cold Water Surf
Folk was tasked with re-engineering Finisterre’s successful Magento Community v1.4 store, addressing a number of pain points, improving SEO credentials, and making it fully responsive and adaptive. At the same time, the challenge was to seamlessly transfer the brand story and message to mobile, without losing out on any functionality.

Folk’s designers crafted a mobile site using mobile-first best practices, which maintained maximum functionality, and retained the minimal vibe and brand integrity of Finisterre. It’s a great-looking, easy-to-navigate site, and since it went live, Finisterre has seen marked improvements in conversion rates on mobile, tablet and desktop.

Accenture – Accenture
Accenture had long provided a mobile-optimized version of to serve the growing number of visitors accessing the site from a mobile device. However, this mobile-optimized version comprised only 11 pages, and provided none of the depth of …read more

Source:: Mobile App News