By Alex Spencer
The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories.
Today, we take a closer look at the nominees for the Most Effective Rich Media Campaign.
Mindshare and Unilever – Hellmann’s Makes It
In order to increase their association between their mayonnaise and sandwiches, Hellmann’s used highly engaging rich media mobile formats to target mums using smartphones and tablets. The creative highlighted a variety of key words related to key sandwich fillers, accompanied with a ‘join the debate’ call to action.
Mindshare and ITV – ITV Player Me Time
ITV worked with Celtra to create a bespoke social rich media ad unit which appeared in Facebook users’ newsfeeds on mobile. The key objective was to encourage discovery on ITV Player by matching shows to the user’s mood. The campaign reached over 19m people and helped boost ITV’s Facebook fan base.
Amobee – eBay Build Your World
eBay selected Amobee to deliver an immersive rich media mobile ad campaign targeting social-mobile users in Russia with an interest in lifestyle, fashion or sports. The campaign invited mobile users to play a shopping-themed game within the Facebook …read more
Source:: Mobile App News