Awards Preview – Most Effective Sales Promotion Campaign

By Alex Spencer

Effective_Mobile_Marketing_Awards (120)

The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories.

Today, we take a closer look at the nominees in the Most Effective Sales Promotion Campaign category.

Mindshare and Unilever – Flora Weve
Mindshare partnered with Weve to drive sign-ups of Flora’s Cholesterol Lowering Starter Kit via MMS, in turn promoting re-engagement with the Flora brand. From 3.1m messages sent out, Flora saw almost 40,000 sign ups.

Mindshare and Unilever – Walls Ice-cream: Thermal Activated Media
For the first time ever, Walls spent 100 per cent of its digital budget on mobile media to push ice-cream sales. The campaign leveraged real-time temperature and sunlight data to encourage customers to pick up a Walls ice cream on hots days, when they were close to a point of sale.

Open Fundraising – World Vision Child Sponsorship
This campaign was made up of two stages: first, members of the public registered their interest in donating by texting a shortcode shown on outdoor posters, with the text ‘Boy’ or ‘Girl’. This triggered an MMS reply, introducing the relevant child with a photo, their name and some personal …read more

Source:: Mobile App News