Awards Preview – Most Effective Tablet Advertising Campaign

By Alex Spencer

Awards crowd shot

The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories.

Today, we take a closer look at the nominees in the Most Effective Tablet Advertising Campaign category.

Mindshare and Unilever – Hellmann’s Makes It
In order to increase their association between their mayonnaise and sandwiches, Hellmann’s used highly engaging rich media mobile formats to target mums using smartphones and tablets. The creative highlighted a variety of key words related to key sandwich fillers, accompanied with a ‘join the debate’ call to action.

Nissan and Manning Gottlieb OMD – QQ Digital Cover Wraps
Nissan wanted to shift brand perceptions to make its Qashqai vehicle cool, particularly with tech-savvy men. It partnered with T3 and TotalFilm to create HTML5 cover wraps for the mag’s iPad Newsstand editions displaying video creative. Impressively, average dwell time on the cover wrap was actually longer than the video itself.

OMD UK, Mobile5, YOC and Coty UK – Rimmel London Rita Ora Colour Rush Collection
To promote the launch of Rimmel London’s Rita Ora collection, OMD’s created an immersive mobile rich media experience, displayed across premium sites and apps, where users …read more

Source:: Mobile App News