Awards Preview – Most Effective Use of Video

By Alex Spencer

Awards crowd shot

The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories.

Today, we take a closer look at the nominees in the Most Effective Use of Video category.

Nissan and Manning Gottlieb OMD – QQ Digital Cover Wraps
Nissan wanted to shift brand perceptions to make its Qashqai vehicle cool, particularly with tech-savvy men. It partnered with T3 and TotalFilm to create HTML5 cover wraps for the mag’s iPad Newsstand editions displaying video creative. Impressively, average dwell time on the cover wrap was actually longer than the video itself.

Manning Gottlieb OMD and Starbucks – Frappuccino & YouTube Partnership
Starbucks co-created video content with influential YouTube stars to position Frappuccino as the drink of summer among millennials, integrating the drink into their content as organically as possible. The four videos created have together generated over 550,000 views to date, with mobile accounting for 93 per cent of views in one case.

Deutsche Post – SIMSme
SIMSme is a secure instant messenger app from the German courier company, which enables users to communicate via text, image or video messages, and to send location or contact data. …read more

Source:: Mobile App News