Awards Preview – Travel & Tourism Campaign or Solution

By Alex Spencer

Awards crowd shot

The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories. Today, we take a closer look at the nominees in the Most Effective Travel & Tourism Campaign or Solution.

Canal & River Trust – Readymade #WaterwayDays
Research showed that families, a core target audience for the Canal & River Trust, didn’t know their nearest ‘nice’ stretch of canal or what they could find there. The Places to Visit app was developed to combat this, by packaging up the information on nearby waterside destinations so families could plan a day out. Beyond that, social media check-in encouraged users to share their experiences with friends, to spread awareness of both the app and destination.

Golfbreaks –
Golfbreaks completely overhauled its website to make researching and booking holidays easier and quicker across channels, but with a clientele perceived to be less digitally advanced than other travel markets, the challenge was making something they could still engage with. Together with digital agency August Media, the company spent 18 months researching, surveying and testing before launching the redesigned site, which was then promoted to the …read more

Source:: Mobile App News