Back in The Game: BreatheSport

By Alex Spencer


This article originally appeared as the cover story of the November edition of our quarterly magazine. To get the full experience, you can read the issue online here, or subscribe to receive a physical copy here.

When mobile marketing firm Velti bought Mobile Interactive Group (MIG) three years ago for an eventual $60m (£96.4m) figure, it was the culmination of seven years’ hard work for MIG’s Barry Houlihan and co-founders Anthony Nelson, Marcus Kern and Nick Aldridge, who had left O2 with Houlihan in 2004 to start the company.

Starting in Houlihan’s living room, the company quickly established itself as a driving force in the mobile space, securing a contract with ITV in 2005 to manage the broadcaster’s portfolio of mobile services, including the delivery of new mobile technology and apps.
Within the first 12 months, MIG had completed the launch of ITV Mobile in conjunction with ITV, managed the then-biggest text vote in history for the X Factor and oversaw the production of ITV’s entire mobile video content range.

Turnover grew quickly, from £250,000 in 2005, to £22m a year later, rising to £68m by 2009. When it was sold, the company had made $180m in mobile-first revenues from mobile engagement, …read more

Source:: Mobile App News