Bank Holiday Downtime

By Alex Spencer

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It’s a Bank Holiday in the UK today,

Normal service will be resumed tomorrow, but if you’re looking for a Mobile Marketing fix, why not take a look at some of the guest columns we’ve recently featured on the site?

Eric Hoppe, lead ad product manager at Pandora, celebrates the FT’s launch of the Cost Per Hour advertising metric as a ‘much-needed and more meaningful alternative’ to CPM.

Following the recent surge of mobile ad blockers, Byyd co-founder and CEO of Byyd Victor Malachard suggests that advertising in-app might be the solution.

Felicity Long, head of digital at global media agency Carat, takes a look at Facebook’s newly-launched Instant Articles product, and the opportunities – and threats – it could hold for publishers.

…read more

Source:: Mobile App News

      

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