Beer, Beacons – Beautiful

By David Murphy

Norwich City of Ale 2015 launched

The annual Norwich City of Ale celebration has partnered with location-based app, Loka, for this year’s event, which takes place in the city from 21 – 31 May.

City of Ale will play host to ale trails, quizzes and other events over the 10-day period, and through the Loka tie-up, visitors will be able to receive special offers and rewards on their smartphone.

Loka has been working with many of the participating pubs and breweries to collate information to promote during the festival, including details about upcoming events, ale trails, and exclusive beers on sale. Loka has installed specialist Bluetooth Low Energy beacons directly into many of the participating City of Ale pubs, in order to release tailored content and exclusive offers to those nearby.

“Businesses are striving for new audiences and to be able to engage with consumers in a way that is relevant and personalised,” says Jon Worley, CEO of the marketing division at Proxama, the company behind the Loka app. “The pubs and breweries who are taking part in the City of Ale festival will, for the first time be able to connect with people, via their smartphones, who are in close vicinity to their establishment …read more

Source:: Mobile App News