Bing Adjusts Its Mobile Site Rankings

By Tim Maytom


Search engine Bing has made changes to the way its mobile search engine’s optimisation process, which determines how the search engine finds, selects, ranks and displays pages.

The changes revolve around how Bing measures ‘mobile compatibility’ in sites, with preference shown to responsive design over differing desktop and mobile sites. Responsive designs have no need for different URLs across desktop and mobile versions, and so don’t split their ranking power across two addresses.

However, the Bing team did note they understand some sites want to retain different mobile and desktop sites. Discussing this, Lee Xiong, program manager for the Bing Crawl Team, said that “as true advocates for our users, we are very interested in understanding how your content ‘renders’ on these devices and if it makes for a good user experience.

“To that end, we have started to probe websites with a number of new crawlers with the aim to give us the best representation of what our users can expect from your website when viewed on their favourite device.”

The new bots used by the team mimic popular mobile devices, including iPhones, as well as devices running Android and Windows, to emulate how sites will appear on various devices. This …read more

Source:: Mobile App News