Bing to Reward Mobile-friendly Sites in Search Results

By David Murphy


Bing (the other search engine) is following Google’s lead in rewarding mobile-friendly sites in mobile search results. Bing already tags mobile-friendly sites as such with a ‘Mobile-friendly’ label at the start of the search result.

Bing is not going quite as far as Google, however, in penalizing sites that are more relevant, but which are not mobile-friendly. The more relevant site will still be ranked higher than a less relevant one, even if the less relevant one is mobile-friendly and the more relevant one isn’t. Presumably the mobile weighting kicks in when two sites are equally relevant and one is mobile-friendly, while the other is not.

In a blog post, Bing’s Shyam Jayasankar explains: “Our approach to mobile friendliness as a ranking signal balances the need to improve the ranking for mobile-friendly pages, with the continued focus on delivering the most relevant results for a given query. This means that for mobile searches on Bing, you can always expect to see the most relevant results for a search query ranked higher, even if some of them are not mobile-friendly. While the changes will improve ranking for mobile-friendly pages, webpages that are highly relevant to the given query that are not …read more

Source:: Mobile App News