By Alex Spencer
BlackBerry has launched a ‘Trade Up’ initiative, which offers iPhone users as much as $550 to trade in their iPhone for the BlackBerry Passport.
The promotion applies to any iPhone from the 4S and up, with a trade-in value of up to $400 depending on the handset, plus a $150 ‘BlackBerry top-up’. Customers also receive a Passport, which launched in September, and is notable for being the device that reintroduced the QWERTY keypad which was once the company’s hallmark, as part of BlackBerry’s renewed focus on the business market.
The offer, which will run in the US and Canada from 1 December, looks like a desperate measure from the struggling manufacturer, which reported – but as BlackBerry’s strategy evolves, selling handsets needn’t be its only source of revenue.
BBM ad partnerships
BlackBerry has also announced partnerships with Blyk and Habari Media, in an effort to expand its ad sales network on BBM.
Through these partnerships, and two more with unnamed companies, BlackBerry is aiming to makes its ad offering more region-specific, with Habari representing BBM in Africa.
It’s all part of the messaging app’s new monetisation strategy, following a pivot earlier this year which took BBM, previously exclusive to BlackBerry, onto Android and iOS for the …read more
Source:: Mobile App News