British Army Campaign Deploys Oculus Rift to Tempt Recruits

By Tim Maytom

ARMY LAUNCHES RESERVE RECRUITMENT CAMPAIGN  AT WATERLOO STATION

The British Army are using an Oculus Rift to give potential recruits a taste of life in the armed services in their latest recruitment drive.

The campaign, developed by ad agency JWT and virtual reality specialists Visualise, places users in the middle of a live fire Army Reserve exercise on Salisbury Plain, operating a Challenger 2 tank.

The Oculus Rift campaign was deployed for the first time at Waterloo Station in London in the past week, with members of the public sitting in a Range Rover as the Oculus Rift placed them in a virtual environment and enabled them to communicate with other armoured vehicles driving alongside them.

Serving soldiers from London-based Reserve units 101 Royal Engineers, 135 Geographic Squadron, the Royal Yeomanry and 7 Rifles were also on hand to speak to interested commuters and answer questions, and the Oculus Rift event is being accompanied by a new television ad campaign.

“Research tells us that people from London feel their jobs are lacking challenge, excitement, the opportunity to travel and a clear long-term career plan – all of which are available at a world-class standard with the Army Reserve,” said Major General Chris Tickell, director general of …read more

Source:: Mobile App News

      

admin