By David Murphy
Giovanni Benini, director of product management – global SMS, at OpenMarket, offers his top enterprise takeaways from MWC 2015
It’s time to say goodbye to this year’s Mobile World Congress in Barcelona and reflect upon last week’s wild ride. With over 93,000 participants this year, the show not only set new attendance records, but it also provided a plethora of memorable moments.
For one, I saw business as usual: everything gets better, slicker and more performant – e.g. last year Samsung presented the S5, this year the S6. But then there were also new trends strongly visible this year like wearables promoting health as a topic, and the Internet of Things, which was best represented by the high number of real cars exhibited at many stands – the event did not fall short of the hype it creates each year.
So, what should enterprise professionals be focused on from MWC 2015? Here are the top three takeaways I think they need to know about.
Mobile money is flowing and bringing new opportunities
With a report from Oracle predicting enterprise mobile spending to grow by at least 50 per cent over the next two years, it is no coincidence that this year …read more
Source:: Mobile App News