Cancer Research UK Implement Mobile Strategy with OpenMarket

By Tim Maytom

cancer research

Cancer Research UK has appointed mobile engagement specialists OpenMarket to help drive fundraising efforts, improve operational effectiveness and enhance their supporter communications.

With over 4,000 employees, researchers and volunteers working across the country in the fight against cancer, the charity requires a device-agnostic communications solution that will operate across departments and integrate with existing technology.

OpenMarket’s Mobile Engagement Platform will enable Cancer Research UK to utilise two-way messaging to improve internal communications, and the company will provide guidance on mobile engagement best practice for internal and external stakeholders.

“We trust OpenMarket’s mobile engagement solutions to help improve our internal operations,” said Michael Docherty, director of digital at Cancer Research UK. “The results of their work with other large organisations are compelling and we look forward to implementing mobile interaction beyond our current fundraising activities.”

The first use of OpenMarket’s platform was the recent Stand Up To Cancer campaign, which seamlessly enabled SMS donations and Gift Aid solutions, successfully supporting the large enterprise-level traffic generated by the joint fundraising campaign by Cancer Research UK and Channel 4.

“Being appointed by Cancer Research UK further demonstrates OpenMarket’s position as a market leader in mobile engagement,” said Adrian Sarosi, director of sales …read more

Source:: Mobile App News