By Tim Maytom
27 November saw both our flagship event Mobile Marketing Life and our prestigious Effective Mobile Marketing Awards take place. If you weren’t able to make it along on the day, or wanted to revisit the highlights, you can check out our coverage of both events below.
Mobile Marketing Life was split into four streams to reflect how broad ranging mobile’s influence on the modern consumer is. If you’re looking for a snapshot of the event, you can find the top 10 quotes from the day here, or check out each stream in more detail below.
In At Home, we heard from Ericsson, Hive and Just Eat on how mobile was transforming our personal spaces, and our multi-screen panel discussion explored how our viewing habits are changing, and what that means for ad targeting.
In At Work, we had presentations from Free:formers, McDonald’s and Accenture on how mobility is breaking down the barriers between work and home life, and enabling people to be more creative and embrace the power of change at work.
Source:: Mobile App News