Chili’s Spices Up Mobile Marketing with Loyalty and Text Reservations

By Tim Maytom

chili's triple dipper

US restaurant chain Chili’s has revealed plans to introduce a new loyalty program powered by its in-branch tablets, as well as enabling customers to be alerted by text when reserved tables are ready.

Parent company Brinker International detailed plans to introduce the loyalty program, ‘My Chili’s Reward’, during its third quarter earnings call, outlining the fully digital loyalty experience where guests can sign up using their mobile, online or through the brand’s instore Ziosk tablets, which can also be used to redeem points once they have been earned.

“Our focus is to drive incremental business, so we leverage guest feedback to craft a program that delivers what matters most to them,” said Wyman Roberts, CEO and President of Brinker International. “First, there are multiple ways to earn points. Second, the guest can choose any food item on the menu within their point balance rather than a limited set of options we choose for them. Third, they can split their check down to the item level and finally, their points don’t expire as long as they dine with us at least once every four months.”

In addition, the company is adding a new feature to its existing app enabling guests …read more

Source:: Mobile App News