By Tim Maytom
Cinema chain Cineworld has revealed its new Movie Planner tool which will generate personalised calendars for users based on their film preferences, ensuring they never miss a film at the cinema again.
The tool, built by digital creative agency Catch, is designed for use across smartphone, tablet and desktop, and can synchronise with individual iCal, Gmail, Yahoo or Outlook calendars.
The Movie Planner downloads the release dates of unmissable films direct into personal calendars, and can be accessed through Cineworld’s own site or the company’s Facebook page.
When films the user may be interested in are released, users receive a push notification or calendar alert to let them know, as well as a link to book tickets for performances at their closest Cineworld cinema.
“2015 is shaping up to be a great year of cinema and with such unmissable films, there’s never been a better time to launch our new Movie Planner,” said Justin Skinner, vice president of marketing at Cineworld. “There really is no better way to watch a film than on the big screen and this new calendar download ensures cinema-lovers need never miss out again.”
Source:: Mobile App News