By David Murphy
Ahead of the Mobile Marketing Finance Summit, taking place in London on 10 September, we talk to Venkat Calidas, SVP, Digital Product Management at Citi, who will be telling the company’s mobile story at the event
MM: So Venkat, can you give us an idea what you’ll be sharing with us at the Mobile Marketing Finance Summit in September please?
VC: I’ll be talking about Citi’s consumer banking mobile strategy and goals and what we have done to date with our mobile banking app, which has some really cool features. I’ll also be talking about the Citi Mobile Challenge, which is our initiative that is designed to accelerate mobile banking innovation by partnering with the most talented and creative developers and designers to create cutting edge solutions for Citi’s Digital platforms. I will also be giving the audience a peek at the Citi Banking App for the Apple Watch.
MM: When did Citi really start getting serious about mobile, and was the introduction of a more mobile-first approach an easy transition, or were there some key issues that took some time to overcome?
VC: Citi has had a basic mobile app for customers for many years now. However over the last 2 …read more
Source:: Mobile App News