By David Murphy
Crowd Reactive, a user-generated content platform for events and venues, has secured a £1m investment from Mercia Technologies, which funds and commercialises UK tech businesses. The investment will be spread across two tranches of £500,000 each. It follows on from an early stage SEIS investment made by the Group’s third party funds.
Crowd Reactive allows event organisers to broadcast live photographs, videos and social content from a variety of social media platforms, including Instagram, Twitter, Vine and Dropbox, on large screens. It offers three products: Crowd Reactive, a platform for brands to incorporate social content into their ads; EventsTag, a live social media feed for consumers, brands and businesses; and ii.do, a live social slideshow for wedding party pictures.
Customers include O2, Nike, Coca Cola, Chevrolet, Vogue, Audi, Ferrari, Starbucks, Southern Comfort and England Rugby. It recently expanded into the US, which now accounts for over 65 per cent of its total sales, and says it intends to expand its client base to Europe and Latin America and further develop its product, to give brands unique moderation controls, allow customers to seamlessly display social content on their own websites and integrate into new forms of advertising.
Source:: Mobile App News