By Tim Maytom
Dentsu Aegis Network has picked up market-leading commerce specialist agency eCommera in order to strengthen its brand commerce capability and integrate improved multi-channel capabilities into its offerings.
The acquisition marks the latest in a string of purchases Dentsu Aegis has made to strengthen itself in a variety of areas: picking up mobile agency Fetch and social media management firm Tempero in 2014, as well as branded content specialists John Brown last month.
eCommera provides innovative multi-channel commerce services and platforms to a number of international brands and retailers, and has a reputation for delivering innovation across the consumer experience.
The UK-based firm will join Isobar, Dentsu Aegis’ global digital agency, with Marc Fagan, CEO of eCommera, reporting to Dentsu Aegis’ UK & Ireland CEO, Tracy De Groose. The eCommera team, which consists of 275 employees across multiple locations, will remain with the company.
“We are excited to join Dentsu Aegis Network at a time of significant growth for both companies,” said Fagan. “Now, for our clients, we have a much richer offering across media and digital. We will be able to leverage Isobar’s brand-building capability and global scale to provide innovative best-in-class …read more
Source:: Mobile App News