Dentsu Aegis Buys Fetch for £30m

By David Murphy

Fetch buy

Fetch co-founder James Connelly (r) with Dentsu’s Robert Horler (l) and Fetch COO Greg Grimmer

Mobile agency Fetch has been sold to Dentsu Aegis Network for a figure in the region of £30m. Fetch will retain its brand identity and work collaboratively with Dentsu Aegis Network’s brand, media and communications businesses to help scale and accelerate the group’s mobile capabilities.

Fetch was founded just five years ago by James Connelly and Declan Reddington. The company is headquartered in London, with offices in the US, Germany and Hong Kong, and 96 people.

“With consumers increasingly engaging with brands through mobile devices, mobile media has become a critical part of the communication ecosystem and a key driver for business outcomes,” said Robert Horler, CEO for Northern Europe at Dentsu Aegis Network. “Growing our digital profile across all capabilities is one of our five strategic priorities and this deal clearly recognises the potential we see in both Fetch and the wider mobile market.”

Fetch co-founder Connelly described the sale as “a logical next step for Fetch as we look to deliver our ambitious growth plans and scale our business globally… Dentsu Aegis Network has a proven track record of growing digital businesses and a …read more

Source:: Mobile App News