By David Murphy
It’s exactly 13 weeks until the entry deadline for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem. That might not sound like your most pressing deadline right now, but a good time to start thinking about what you have to enter and seeking client approvals.
The Awards, now in their sixth year, recognise excellence in mobile marketing across 35 categories, and have attracted more than 200 entries in each of the last three years.
Mothercare, Tesco, Renault, North Face, IKEA, Subway and Lloyds Banking Group were among the brands picking up awards last time round, while Manning Gottlieb OMD, Mindshare, Mobile 5, Future Platforms and OMD were among the victorious agencies.
New categories this year include Most Effective Smartwatch App, Most Accessible App, and Most Effective Publisher Offering. There’s also a Grand Prix Award for the best entry overall. Plus, in addition to the 35 primary categories, we will also once again be running four People’s Choice Awards, with the shortlist drawn up by a panel of industry experts and the winners chosen by a public vote. The People’s Choice categories and shortlist will be announced in the weeks to come.
The full category list is below and the …read more
Source:: Mobile App News