Electoral Commission Partners with Weve for Mobile Campaign

By Tim Maytom

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The UK’s Electoral Commission has partnered with Weve, the collaborative project by EE, O2 and Vodafone, to launch a campaign that aims to get young people to register to vote.

Since 1964, the number of voters aged 18 to 24 in general elections has fallen from a high of 76 per cent to a low of 38 per cent in 2005. In the last general election, less than half of all 18 to 24 year olds voted, and political parties have traditionally struggled to engage younger voters.

However, with 85 per cent of 18 to 24 year olds owning or having ready access to a smartphone, a mobile campaign is ideally suited to encourage young people to register for voting, particularly given that registration can now be carried out online.

The campaign will aim to drive people to register via their phones and remind them of the deadline of 20 April as the final point to register in time for this year’s general election on 7 May. Currently, there are an estimated 7.5m people who aren’t correctly registered at their current address, with young people have more likely to be unregistered.

“Registering to vote is now easier than ever,” said …read more

Source:: Mobile App News