f8: Facebook Takes Aim at Google

By Tim Maytom

F8_2015

Six months ago, Mark Zuckerberg claimed that within five years, Facebook would be predominantly video. The social network took a major leap towards that prediction today at its annual developer conference, f8, announcing an embeddable video player that places the company in direct competition with Google’s YouTube.

The keynote speech by Zuckerberg and other Facebook executives saw a number of new features announced, many of which were leaked earlier in the day when a push notification was sent out early.

The new video player, not currently given a standalone name, will enable users to embed it on other sites in a similar fashion to how YouTube functions today. Video has been an increasingly important part of Facebook’s proposition, both for consumers and businesses, and the introduction of its own shareable player reaffirms that commitment.

Messenger Grows Up

Also announced (and rumoured ahead of time) was the fact that Facebook’s Messenger service would be opened up to third party development, with companies able to develop apps that would function within the Messenger platform.

40 initial apps were announced, with partners including ESPN (which will enable you to place sports clips into messages), Everlane (allowing you to get shipping notifications through Messenger) and …read more

Source:: Mobile App News

      

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