f8: Industry Experts Comment on Announcements

By Tim Maytom

mark zuckerberg at f8 2015

Yesterday saw Facebook announce a range of new features at its annual f8 developer conference, including making videos hosted on the social network embeddable on other websites, transforming its Messenger service into a platform that third-party apps can be integrated into, the introduction of analytics for Facebook-powered apps and an expansion of its LiveRail mobile advertising product.

Many of the announcements see the social network position itself more than ever as a rival to Google on several fronts, offering an alternative to YouTube with its video service and DoubleClick with its ad-serving technology.

We asked a number of experts in mobile marketing what they took from the announcements, and how we can expect Facebook to continue to transform the digital advertising world.

“Facebook is trying to become a platform that touches all parts of the mobile ecosystem,” said Debra Aho Williamson, principal analyst at eMarketer. “A key story going forward will be the extent to which other companies agree to Facebook’s terms. That will indicate just how successful Facebook is becoming at exerting its power and influence across the mobile landscape.”

Facebook’s addition of analytic tools for apps powered by the company may go a long way to bringing new developers to …read more

Source:: Mobile App News