Facebook Ad Spend Doubles in a Year

By David Murphy

Kenshoo infog cropped

Quarterly global spend on Facebook advertising grew by 114 per cent year-on-year (YoY) in Q2 2015, twice as fast as a year ago, according to the latest data from in agile marketing software firm Kenshoo. Mobile phone and tablet ad spend is up 167 per cent YoY and together they now account for 63 per cent of total paid Facebook budgets, up from 51 per cent last year.

The data is presented in a new infographic, Kenshoo Digital Marketing Snapshot: Q2 2015, highlighting key quarterly metrics and benchmarks for paid search and Facebook advertising based on 550bn impressions, 9.5bn clicks and $5.5bn in advertiser spend through the Kenshoo Infinity Suite.

In paid search, the research reveals that quarterly spend increased by 10 per cent YoY, fuelled entirely by growth in mobile ads (71 per cent) and tablet ads (4 per cent), while desktop search spend decreased slightly (down 2 per cent). Mobile devices are playing an increasingly bigger role in search advertising, accounting for 38 per cent of spend (a 37 per cent YoY rise), 44 per cent of clicks, and 34 per cent of advertiser revenue.

“Both paid search and social are showing healthy increases in spend and clicks, with …read more

Source:: Mobile App News