Facebook Chases Snapchat’s Audience with Riff

By Tim Maytom

riff combo

Facebook’s Creative Labs has released a new app called Riff that enables friends to post chains of videos, in a clear attempt to tap into the audience that has made video sharing apps Vine, Snapchat and Meerkat so popular.

The app enables users to record up to 20 seconds of video and share it with their friends, who can then add their own recordings afterwards, creating a conversation, a collaborative project or a record of an event from several different perspectives.

The app, which is available for free on iOS and Android, was apparently inspired by the ALS Ice Bucket Challenge trend from last year, which inspired Josh Miller, product manager at Facebook, and other employees to begin work on the app.

Currently, Riff videos have to be shot in-app, and there are no editing tools included like those that are available in Instagram, Vine and other apps. Videos are only shared among friends of the creator or collaborators, ensuring the content spreads virally through acquaintances rather than instantly being available globally, and users cannot like or comment on videos, with the aim of inspiring people to contribute their own content instead.

“Our hunch was that if you could make videos collaboratively, …read more

Source:: Mobile App News