By Tim Maytom
Facebook will soon be offering marketers the option to pay for video ads only when users view them for at least 10 seconds, the social network has announced. The feature will be rolled out next week, along with updates to the News Feed algorithm that could see more video content in user’s feeds.
Currently, Facebook charges marketers on a cost-per-view basis when video ads are viewed for at least three seconds, but many advertisers have been demanding more ways to ensure that customers have seen their video messages.
The new 10 second option will not be the standard for video advertising, but an option that marketers can select when buying ad space. As Facebook ads are sold on auction basis, it’s likely these 10 second spots will end up more expensive, as marketers pay out to ensure viewability.
According to the Wall Street Journal, while Facebook is offering the option, it also doesn’t believe it is the best way to buy video advertising on the platform, because value is created even when users view ads for three seconds.
“We strongly believe in giving marketers flexibility over how they buy video ads, and we listened to feedback which is why we’re …read more
Source:: Mobile App News