By Tim Maytom
Mobile marketing tech company Fiksu has joined Adobe Digital’s Marketing Solution Partner Program and will integrate with Adobe in order to deliver mobile campaign performance insights and attribution with Adobe Analytics.
Joint customers of both companies will now have seamless access to a comprehensive, real-time view of mobile and desktop results within a single dashboard, providing marketers with a better view of the entire customer journey.
For marketers, the partnership will remove silos between data, enabling them to understand the way different mobile marketing investments, be they mobile app user acquisition, re-engagement or targeting, affect the larger context of a brand.
“Integrating with Fiksu helps marketers unify and utilise their complete marketing – regardless of whether it is on mobile or desktop – to make more informed decisions, more efficiently,” said Roger Woods, group product manager for mobile at Adobe. “Mobile marketing has matured to the point of being a key component of customers’ marketing strategies, and we expect this integration with Fiksu will help our joint customers enable a holistic view of their digital marketing efforts.”
Source:: Mobile App News