First Apple Watches Ship and App Store Opens for Business

By Tim Maytom

Apple Watch carousel

The first batch of Apple Watches have been delivered to customers who pre-ordered Apple‘s new wearable, but despite the huge amounts of buzz surrounding the launch, supply on the high street is extremely limited.

Pre-orders for the much sought-after device began two weeks ago, with the first run of more popular models reportedly sold out within a matter of minutes and many customers told to expect shipping delays of over a month due to demand far exceeding Apple’s manufacturing capability for the device.

Consumers who were hoping to be able to walk into a store today and pick up an Apple Watch are likely to be sorely disappointed, with Apple stating that there will be no Watches available to buy in its Apple Stores until at least June. Customers will be able to try on the Watch, but staff will prompt them to buy the device online and join the queue of existing orders.

As part of the device’s launch, Apple has opened a dedicated App Store for the wearable, with around 3,000 Watch apps initially available, and research by digital marketing agency Greenlight suggesting that 32 per cent of marketers have plans to build an app …read more

Source:: Mobile App News