Fitbit Acquires Video Health App Creator FitStar

By Tim Maytom

fitstar combo

Health and fitness wearable manufacturer Fitbit has acquired FitStar, app developers behind a platform that delivers personalised video-based exercise experiences on mobile devices.

Following the acquisition, users will be able to track their daily activity using Fitbit’s devices and then get tailored exercise programs designed specifically for them by FitStar’s team of fitness experts, which included American football star Tony Gonzalez and yoga expert Tara Stiles.

The acquisition broadens Fitbit’s platform, adding new services in its range of mHealth products, and builds on its existing mobile experience that has built a large community of users on its mobile app.

“FitStar has created some of the most popular and top-rated fitness apps in the world with a mission very similar to ours and a history of success,” said James Park, CEO and co-founder of Fitbit. “The addition of FitStar to our Fitbit family will allow us to offer a custom-fit experience based on personalised tracking data and also deliver on our promise of providing enhanced services and coaching.”

FitStar users will also be able to publish their workouts onto Fitbit to see how their personal training or yoga practice impacts their overall health, and when using Fitbit’s latest range of trackers …read more

Source:: Mobile App News