Flurry: App Usage Up 77 Per Cent Year-on-year in Asia

By David Murphy

Asian woman using smartphone on sofa living room

The number of mobile app sessions in Asia grew by 77 per cent in the year to April 2015, compared to the previous 12 months, according to new figures from Flurry. The growth was primarily driven by three categories of apps: Games; Shopping & Lifestyle; and Utilities & Productivity.

One quarter of the mobile app time spent by users in Asia is in games. The next largest category is Lifestyle and Shopping, with 19 per cent of total time, with Utilities & Productivity third, accounting got 17 per cent of users’ in-app time.

Messaging apps continue to show growth, but at a decelerated, reflective of the maturation and lifecycle of the category. Messaging app sessions grew just 20 per cent year-on-year and only 13 per cent of users’ time in Asia is spent in Messaging apps.

Looking at Mobile Shopping, Flurry said it’s important to recognize that the region is very large and diverse, and shopping trends differ by country. For example, shoppers in Singapore prefer traditional eCommerce and bricks and mortar locations, whereas in India, online shopping destinations, such as Myntra, are shutting down their websites in favour of an app-only strategy.

Although the shift from eCommerce to mCommerce has not …read more

Source:: Mobile App News