By Tim Maytom
The Girl Scouts of the USA, famed for their annual fund-raising cookie sales, have unveiled ‘Digital Cookie’, a platform that aims to teach girl scouts digital and marketing skills while enabling them to sell cookies online or via an app.
The platform creates a fun, safe space for girls to sell cookies while adding a digital layer to the existing business and people skills the cookie-selling program aims to teach young women. The Digital Cookie platform is designed to introduce girls to online marketing, app usage and eCommerce, placing more than 1m Girl Scouts in control of a fledgling digital business.
The Girl Scout Cookie Program aims to give girls training in basic business acumen, with over two-thirds of female CEOs on the Fortune 500 list having taken part in their youth, and the Digital Cookie program hopes to encourage girls to pursue science and technology careers and help them learn skills grounded in technology.
The Digital Cookie program enables customers to buy Girl Scout Cookies through two different digital sales platforms, depending on their area. Girls will be able to market their online cookie business by inviting customers to a personalised website via email, enabling customers to order …read more
Source:: Mobile App News