Google Changes to Hit Non-mobile-friendly Sites

By David Murphy

Brands like Easyjet that serve up mobile-friendly sites to mobile searchers will benefit from the changes to Google's algorithm

Brands like Easyjet that serve up mobile-friendly sites to mobile searchers will benefit from the changes to Google’s algorithm

There can surely be few brands out there who still don’t appreciate the importance of having a mobile-friendly website to direct people to when they carry out a search on a mobile device, given the proportion of search activity that now takes place on mobile devices.

Well any that have still not taken the requisite steps to ensure their site delivers a pleasing experience to those who arrive on it from a mobile search will no doubt start to suffer the consequences from tomorrow onwards when Google begins to expand the importance it attaches to mobile-friendliness as a ranking signal.

The changes were announced by Google two months ago in a blog post that said: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Last week, mobile marketing firm Somo carried out it’s own study into the likely impact of the changes, flagging up David Beckham, the Scottish National Party, Next, …read more

Source:: Mobile App News

      

admin