By David Murphy
Brands like Easyjet that serve up mobile-friendly sites to mobile searchers will benefit from the changes to Google’s algorithm
There can surely be few brands out there who still don’t appreciate the importance of having a mobile-friendly website to direct people to when they carry out a search on a mobile device, given the proportion of search activity that now takes place on mobile devices.
Well any that have still not taken the requisite steps to ensure their site delivers a pleasing experience to those who arrive on it from a mobile search will no doubt start to suffer the consequences from tomorrow onwards when Google begins to expand the importance it attaches to mobile-friendliness as a ranking signal.
The changes were announced by Google two months ago in a blog post that said: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Source:: Mobile App News