Google Continues to Dominate App Download Numbers, Apple Dominates Revenues

By David Murphy

Meerkat Periscope

Video streaming apps are growing in popularity

Google Play continues to dominate iOS in terms of download numbers, according to data from App Annie’s Index: Market Q2 2015 report. Google Play’s worldwide downloads in Q2 2015 were approximately 85 per cent higher than on the iOS App Store, a significant increase from the 70 per cent gap seen in Q1 2015.

Emerging markets, led by Brazil, India and Southeast Asian countries like Vietnam and the Philippines, fuelled Google Play’s performance. This appears to be the result of increasing smartphone ownership caused by the influx of inexpensive yet capable Android devices. However, it is worth noting that smartphone penetration remains below 30 per cent in many of these countries, leaving significant room for growth. This bodes well for Google Play’s long-term growth prospects.

Despite its lower download figures, however, the Apple App Store worldwide revenue in Q2 was around 70 per cent higher than Google Play’s similar to Q1. The top five countries for iOS app revenues in Q2 were the US, Japan, China, the UK and Australia. In terms of iOS download numbers, China retained its lead over the US in second, Japan in third the UK in fourth, and Russia …read more

Source:: Mobile App News

      

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