By Alex Spencer
Google has reported revenues of $17.3bn (£11.4bn) for Q1 2015, an increase of 12 per cent year-on-year, and profits of $3.6bn, up 3.8 per cent.
Advertising accounted for 89.9 per cent of revenues during the quarter, totalling $15.5bn – an increase of 11 per cent on last year.
The volume of paid clicks on Google sites grew 25 per cent in Q1, and the average cost-per-click dropped 13 per cent. On Google’s network of third-party sites, the opposite was true – clicks fell 12 per cent, while cost-per-click was up two per cent.
On Google’s earnings call, SVP and chief business officer Omid Kordestani identified two areas of opportunity for the company going forward:
“First, the shift to mobile, and then the trend of TV budgets shifting to digital,” he said. “Mobile devices are driving the huge shift in the way people consume media. You’ve heard about the trends many times. Here is our point of view. As we all know, consumers reach for their phones a lot, and some of these moments matter more than others, like when people are looking for answers or making a decision about what to buy or do.
“People expect to get exactly what they want, when they want …read more
Source:: Mobile App News