By Tim Maytom
Google has announced that it is planning to expand its DoubleClick ad platform with a new format that places ads within Google Map’s ‘StreetView’ function, based on the location the user is searching for.
“Real life billboards change to reflect new campaigns and new deals between publishers, marketers and brands,” said Peter Staker, vice president of Map and Translation Monetisation at Google. “Just because a particular ad has been captured using Google’s revolutionary StreetView technology, doesn’t mean it shouldn’t be subject to the same sort of turnover.
While the pilot scheme is only using display advertising over existing billboards, Google …read more
Source:: Mobile App News