How to Write a Great Awards Entry

By David Murphy

Awards Teaser

The deadline for this year’s Effective Mobile Marketing Awards is just over eight weeks away. So as you start pulling together your submissions, here’s a guide to how to put together, if not the perfect entry, then at least one that gives you a chance.
Rule 1 – Start early
We all know how long and difficult a process it can be to get client approval to shout about a great piece of work in public, so don’t leave it until a week, or even a month, before the submission deadline to start asking for permission. Our final deadline is 7 August, but to avoid a Late Entry surcharge, get your entries in before the Early Bird deadline of 24 July.

Rule 2 – Read the Entry Form
The Effective Mobile Marketing Awards judges see a lot of entries that are clearly cut and pasted from an Entry Form written for another awards programme, probably as a result of failing to adhere to rule one. There’s no more surefire way to make them think that no love has gone into the entry and that you don’t really care much about the award, which puts you at a disadvantage before you’ve even …read more

Source:: Mobile App News