By Tim Maytom
Idomoo was tasked with creating personalised videos for thousands of new Deutsche Telekom customers in Hungary, addressing them by name and explaining their first bill in an effort to engage and connect with them, and proactively address any concerns they had.
The videos also aimed to help customers understand their individual plans, encourage them to take advantage of additional services available and teach them about new products they might useful.
“Servicing our customers at the highest level is very important to us,” said Marc Sommer, senior vice president of business development at Deutsche Telekom. “The goal of our partnership with Idomoo was to make the onboarding process as easy and streamlined as possible for our customers through the use of personalised videos. We are very happy about the positive results we’ve seen from our initial engagement.”
The campaign saw great results from the campaign, with customer engagement rates significantly improved, and 70 per cent of those who received videos watching to the end. Based on the success, Idomoo has developed a template for …read more
Source:: Mobile App News