By Tim Maytom
Automobile advertising made up 49 per cent of programmatic impressions bought in 2014, a report by mobile audience intelligence firm NinthDecimal has revealed, making car manufacturers the clear early adopters of this ad technology.
The report also showed that programmatic buys tended to focus on audiences who could be classified as ‘tech enthusiasts’, with 48 per cent of impressions aimed at this demographic. Despite the heavy focus on automobile advertising, only 7 per cent of impressions were aimed at those intending to buy cars.
You can find these facts and more in the infographic below:
Source:: Mobile App News