By Tim Maytom
A study into mobile engagement by Celtra has found that including gamified elements within HTML5 results in much higher levels of engagement among consumers.
Ads with gaming elements showed engagement rates of 16.2 per cent, compared to 10.4 per cent for standard HTML5 display ads, and had a click-though-rate almost 25 percentage points higher.
You can find these facts, and more, in the infographic below.
Source:: Mobile App News