Infographic: Mobile Ad Clicks 55 per cent Higher Before Cyber Monday

By Tim Maytom

Medialets_2014_Holiday_Shopping_Mobile_Advertiser_And_Consumer_Activity_Full

This year’s ‘Cyber Monday’ saw mobile click rates jump 55 per cent higher than the pre-holiday average, new figures from mobile advertising firm Medialets have revealed.

Even industries not traditionally associated with Black Friday and Cyber Monday offers saw considerable increases in click activity, reflecting the much larger part mobile played in consumers’ shopping habits this year. Automotive saw a 75 per cent increase in click-through rate, while Business & Finance saw a 55 per cent bump.

You can find these facts plus more in the infographic below.

…read more

Source:: Mobile App News

      

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