By Tim Maytom
91 per cent of marketers who invested in mobile programmatic campaigns last year plan to increase their spending on similar campaigns this year, bolstered by the successes they have seen.
Programmatic spending is still mostly located in North America, with 63 per cent of programmatic buying located in the Americas, and 78 per cent of campaigns including the US among their targets. However, with growth in programmatic investment in almost every form of mobile advertising, this is soon likely to change.
Source:: Mobile App News