By Tim Maytom
The Mobile Market Map by FirstPartner is always a fascinating visualisation of how complex and interdependent the industry has become, with agencies, marketplaces, networks and data services all competing and co-operating to deliver ads.
The newly updated map has been overhauled with reflect the key role mobile now plays in monetising social media, the growth of audience, contextual and location data, and the rise of mobile video advertising and exchanges.
The map also shows the growth and increasing sophistication of programmatic trading, with both real-time bidding and programmatic direct growing substantially, and recent changes in the ways apps are monetised and incentivised.
You can find all this information and more in the infographic below.
Source:: Mobile App News