By Tim Maytom
Programmatic buying for video has becoming increasingly popular in the last year, with more and more advertisers and publishers adopting the automated system to place their content in front of consumers.
In fact, digital video ad spending is up 41 per cent in 2014, with total yearly spending expected to reach $5.89bn (£3.68). However, many marketers remain confused about how best to approach programmatic, and what will produce the best results for them.
Video advertising solutions company Tremor Video has produced a helpful infographic that aims to guide both advertisers and publishers through the process of deciding which programmatic options will work best for them.
Source:: Mobile App News