Infographic: Understanding Mobile Viewability

By Tim Maytom


Viewability is an increasingly hot topic in the world of digital advertising, especially in mobile where ads are often requested, analysed, bid on, approved, served and interacted with in under half a second.

Mobile advertising startup The Mobile Majority aims to clear up some of the myths surrounding viewability in mobile ads, and explain how placement, delivery and advertiser requirements can all help ensure the ads you are paying for are actually seen by your audience.

You can find an overview on what viewability means, and how you can improve it in your ads, in the infographic below.

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Source:: Mobile App News