By Alex Spencer
Longer headlines are better for native ads, according to an Adyoulike study, based on a sample of 1bn native ads served during 2014. With a headline of between 70-90 characters, this content had a 36 per cent of interaction; compared to 19 per cent for 20-40 characters, and just 13 per cent for 1-20 characters.
Keeping overt mentions of the brand out of headlines doubles engagement, but the addition of a brand logo to mark the content out as sponsored has no negative impact.
You’ll find all these figures and more in the infographic below.
Source:: Mobile App News