By Tim Maytom
Digital ad firm Infolinks has released a new mobile version of its InFold contextual ad unit which utilises unused ad inventory to deliver relevant messaging informed by data in real-time.
The InFold algorithm uses search terms, site content and user behaviour to determine user intent, then serves attention-grabbing but non-intrusive ads that are relevant to the user based on these calculations in real-time.
The ad unit takes advantage of unused ad inventory to deliver these messages, and by doing so creates new revenue streams for publishers without disrupting existing display solutions. By using the InFold ad unit, brands have been able to achieve 200 per cent ROI and reduce the CPA by over 300 per cent.
“Infolinks is constantly innovating to meet the demands of today’s evolving consumers and there was no question that the benefits of our smart, non-traditional ad units and innovative approach would extend to mobile,” said Ziv Eliraz, CEO of Infolinks. “Mobile InFold ad units drive record-breaking results for advertisers and enable publishers to monetise their fastest-growing yet most neglected traffic: mobile.
“Now, with the addition of the new mobile versions, the In3 product suit offers advertisers and publishers a 360-degree, customisable solution to monetise all of their …read more
Source:: Mobile App News