By Tim Maytom
At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences one step closer to ideas and developments that are breaking new ground in the market.
In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the tech world’s innovative ideas. They might be interesting, disruptive or just outright strange, but these are the stories that have caught our eye over the past week.
AR Cycle Helmets Combine with Smart Cities for Navigation and Safety
The connected car has seen huge growth in the past few years, as manufacturers race to integrate mobile functionality and data into cars, but the connected bike has seen less money poured into it. Future Cities Catapult is hoping to address that with an AR helmet that provides cyclists with important information.
The helmet features a visor which can be flipped down to provide a heads-up display that can improve biker’s spatial and contextual awareness, providing them with maps, warning about blind spots, …read more
Source:: Mobile App News